I’ve been putting this newsletter together for almost six months now, so I’ve seen my fair share of nonsense job posts.
UX Writing as a discipline is still in a nascent stage. So if you’re hiring for a UX Writer a good baseline is to hire for a writer first and everything else second.
Twitter crashed every day for the first two years of its life but people didn’t care. They didn’t use the site for the code. They used it to write.
Hire for a writer first and everything else second. You can train a writer in the other stuff. There are courses for that
. Hire someone because they can condense complex ideas into a very small space and still make things crystal clear.
Don’t hire someone because they can sell. Yes, you’ll have good applicants that are copywriters or marketing writers. But you’re not selling a product, you’re guiding people how to use it. Language can get someone to buy a product but you need different words to get them to use it. Better words. Stronger, cleaner words. If you need to keep selling, hire another copywriter.
Words = code = design. It takes as long to write one good clean line of language as it does to write a good line of code, or a high-fidelity mock-up. The next time you’re in a meeting with a writer don’t turn to them and expect the words to come fully formed. It’s a craft, it takes time. That’s what you’re paying for. If you want a writer who can churn out 100 words per minute you’re in the content game. And that has a different set of rules.
Rant over. On with the show.